Amazon Product Photo Requirements 2025: Complete Compliance Guide
Getting your product listings rejected by Amazon is frustrating and costly. This comprehensive guide covers everything you need to know about Amazon's product photo requirements to ensure your listings get approved the first time.
Main Image Requirements (Critical)
Amazon's main image (the first image in your listing) has the strictest requirements. This is the image that appears in search results, so Amazon enforces these rules heavily.
Main Image Checklist
- Pure white background - RGB values must be exactly (255, 255, 255)
- Product must fill 85% of image frame - Too small and it gets rejected
- Minimum 1000 x 1000 pixels - Recommended: 2000px or higher
- Actual product photo - No illustrations, mockups, or placeholders
- No text, logos, watermarks, or graphics - Clean product only
- Product outside packaging - Show the actual product, not the box
The White Background Requirement Explained
This is the #1 reason for listing rejections. Amazon requires a pure white background with RGB color values of exactly 255, 255, 255. Not off-white. Not light gray. Pure white.
How to Check If Your Background is Pure White
- Method 1: Use an eyedropper tool
- • Open your image in Photoshop, GIMP, or any image editor
- • Select the eyedropper/color picker tool
- • Click on the background
- • Check RGB values = 255, 255, 255
- Method 2: Compare to a known white image
- • Create a new white canvas (255, 255, 255)
- • Place your product image next to it
- • If you can see a difference, it's not pure white
Common White Background Mistakes
- Using light gray (RGB 250, 250, 250) - Gets rejected
- Using cream/off-white backgrounds - Gets rejected
- Shadows creating gray areas - Can trigger rejection
- JPEG compression artifacts - May appear as off-white
Image Size & Resolution Requirements
✓ Recommended Specs
- Ideal Size: 2000 x 2000 pixels
- Aspect Ratio: 1:1 (square)
- File Format: JPEG or PNG
- File Size: Under 10 MB
- Color Space: sRGB
⚠ Minimum Requirements
- Minimum: 1000 x 1000 pixels
- Why larger is better: Enables zoom function
- Conversion impact: +30% with zoom enabled
- Mobile display: Looks sharper on high-DPI screens
Pro tip: Amazon's zoom feature only works if your longest side is at least 1000 pixels. Studies show listings with zoom enabled have 30% higher conversion rates because customers can inspect product details.
Product Must Fill 85% of Image Frame
Amazon requires your product to occupy at least 85% of the image area. This ensures products look consistent across search results and customers can clearly see what they're buying.
How to Check the 85% Rule
- Visual method: Your product should nearly touch all four edges of the image with minimal white space around it.
- Measurement method: If your image is 2000px square, your product should be at least 1800px in its longest dimension.
- Grid method: Mentally divide your image into a 10x10 grid. The product should fill at least 9 squares in both directions.
Secondary Image Requirements (More Flexible)
Good news! Amazon's requirements for additional images (images 2-9) are much more relaxed. You have creative freedom here.
What You CAN Do With Secondary Images
- Use lifestyle photos showing product in use
- Add text overlays highlighting features
- Show different angles and close-ups
- Display size comparisons
- Include infographics about features/benefits
- Use colored backgrounds (recommended: keep it clean)
Top 10 Mistakes That Get Listings Rejected
1. Off-white or light gray backgrounds
Must be pure white RGB (255, 255, 255)
2. Product too small in frame
Needs to fill 85% of image area
3. Low resolution images
Minimum 1000x1000px, recommend 2000px+
4. Text or logos on main image
Keep main image clean - use secondary images for text
5. Product still in packaging
Show the actual product, not the box
6. Using mockups or illustrations
Must be actual product photography
7. Watermarks or branding
No logos, watermarks, or brand names on main image
8. Multiple products in one image
Main image should show single product unless it's a set
9. Blurry or out-of-focus photos
Product must be sharp and in focus
10. Props or accessories not included
Only show what's actually included in purchase
Quick Solution: Auto-Comply with Amazon Requirements
Manually editing product photos to meet Amazon's requirements can take 10-20 minutes per image. For sellers with hundreds of products, that's weeks of work.
Pixelfy's Amazon-Ready Preset
Pixelfy automatically processes your product photos to meet all Amazon requirements:
- Pure white background - RGB (255, 255, 255) guaranteed
- Auto-resize to 2000x2000px - Enables zoom function
- Auto-center & scale product - Ensures 85% frame fill
- Batch process 100+ images - Save hours of manual work
Frequently Asked Questions
Q: Can I use a light gray background instead of white?
No. Amazon requires pure white RGB (255, 255, 255). Even slightly off-white backgrounds will get your listing rejected. Their automated system checks this precisely.
Q: What happens if I don't meet the 85% frame fill requirement?
Your listing will likely be rejected, or your product will appear much smaller than competitors in search results, reducing click-through rate. Amazon wants consistency across all listings.
Q: Can I add text to my main product image?
No. The main image must be a clean product photo with no text, logos, watermarks, or graphics. However, you can add text to your secondary images (images 2-9).
Q: Do I need professional photography equipment?
Not necessarily. A smartphone with good lighting can work if you use AI tools to remove the background and ensure proper white balance. Professional lighting helps but isn't mandatory.
Q: How many product images should I upload?
Amazon allows up to 9 images. Use all of them! Listings with 7-9 images have significantly higher conversion rates. Show different angles, close-ups, lifestyle shots, and feature highlights.
Summary: Amazon Photo Requirements Checklist
Before Uploading, Verify:
- Background is pure white RGB (255, 255, 255)
- Product fills 85% of image frame
- Image is at least 2000x2000 pixels
- No text, logos, or watermarks on main image
- Product shown outside packaging
- Image is sharp and in focus
- Only showing what's actually included
Following these requirements will help you avoid listing rejections and create product pages that convert. Remember: Amazon's rules exist to create a consistent shopping experience, and compliant listings perform better.